Emergence of China as a Global Trading Power Essay

Rise of China as a Global Trading Power - Essay Example At the point when the most recent prudent development and advancement of new rising nations is talked about, two nations' names rise up out of no place. These are India and China. The development in the exchange area of these two nations is shockingly tremendous. In the event that this is somewhat because of advancement in the zone of science and innovation, there is much likewise that goes for various changes, changes, and redefinition of exchange strategies and global exchange relations. Also, there is much on the credit of Chinese unmistakable social and the board rehearses which makes this nation a one of a kind contextual investigation (Menkhoff and Gerke, pp. 87-89, 2002). The current paper takes a gander at the issue of the improvement of China in the business universe of the ongoing occasions; China is prone to request a solid voice in the WTO because of its significant job in present day exchange activities (Kennedy, p. 75, 2002). The paper, henceforth, attempts broad exploration to research the foundations for the improvement of China in exchange systems. The paper unequivocally presents the quantity of speculations of exchange which have in any case any connect to the current development of China in overall exchange. Toward the finish of the paper, the investigation examinations the information subjectively and makes proposals and suggestion in the light of the reasons for exchange development of China. These proposals and suggestions are intended to add to the current writing of exchange hypotheses and improvement; just as, they center to add to a more extensive comprehension of Chinese development. They are additionally intended to center those nations which may need to follow China for the practical development. Exchange Theories Reviewed Various scholars have worked out various hypotheses of exchange to adapt up to the difficulties of exchange. These scholars have posed such inquiries as can help exchange to be increasingly gainful, more sped up, progressively amazing, etc. This segment audits significant exchange hypotheses request to endure a basis which is, as indicated by the perspective of the current author, important to fathom China's development in the ongoing situation of exchange. Old style financial analyst appear to have guarded the Mercantilists' view that the fare of a nation ought to be put to however much increment as could reasonably be expected; then again, the imports of that nation ought to be put to however much diminish as could reasonably be expected. As indicated by Grimwade (2000), it was clearly conceivable just for one nation since one nation's fare surplus is another nation's import shortage which makes import and fare both an essential capacity of over fringe exchange (p. 30). Another complaint was made to Mercantilism was that dumping enormous stores of gold doesn't make a nation wealthier in light of the fact that gold doesn't give the residents to merchandise which could fulfill their needs (p. 30). Along these lines, this pattern met a passing because of its lose-lose reasoning of exchange. Next is the similar bit of leeway. As indicated by this hypothesis (by Smith), contrasts in costs as the bases for business are distinguished. To thi s Grimwade

Compare and Contrast between the Politics and Theories of Plato and Research Paper

Look into between the Politics and Theories of Plato and the Politics and hypotheses of Aristotle, Mentioning the Simil - Research Paper Example It involves more than passing premium that Plato and Aristotle are so intently tied - Aristotle having gained from Plato - since the two contrast so in a general sense in a considerable lot of their convictions and speculations regardless of the similitudes that no uncertainty are owing to their own affiliation. For the connection among Plato and Aristotle was one of ace and student, likewise with the connection among Socrates and Plato. â€Å"Aristotle had sat at (Plato’s) feet, and tuned in to his talks; nor would he be able to, whenever had been squeezed, have done in any case than recognize Plato†¦for ‘his ace in humanis,’ and pre-famously in politicis† (Barker, v).1 Placed in a cutting edge setting, their convictions concerning the state and the thought of morals in governmental issues resound effectively in the present. One need just harp on the political (and individual) hubris that offered ascend to the Watergate embarrassment and ensuing maltr eatment of Constitutional force in the Reagan and both Bush organizations. Legislative issues, Plato accepted, was indistinguishable from ethical quality; for Aristotle, the harmonious nature among state and resident depended on the possibility that Name 2 the two sides act in the benefit of all. The plunders of oppressive and unreliable states demonstrate that cutting edge manifestations of government have veered a long way from Plato and Aristotle’s originations of the â€Å"good† city-state. Accordingly, an assessment of the likenesses and contrasts between their speculations is as yet enlightening inside the setting of advanced political and administrative morals. For example, Plato doubted the rich, who would in general keep their best interests in mind before that of the express, a worry that echoes in the ongoing damaging offenses of Wall Street. In any case, endless models have demonstrated that Plato’s faith in a sole ruler, even a logician lord ( "enlightened† is, all things considered, a relative term) can never encourage the support of all classes †Aristotle’s blended and participatory government, notwithstanding its defects, takes into consideration shrewd and educated people to get engaged with the procedures of government. Legislative issues and government Sacrifice, explicitly altruism, is a characteristic inferred in the Aristotelian Democratic perfect. â€Å"Even if the end is the equivalent for an individual and for a city-express, that of the city-state appears at any rate more prominent and progressively complete to accomplish and safeguard. For in spite of the fact that it is qualified to achieve it for just an individual, it is nobler and progressively perfect to do as such for a country or city-state† (Miller, 2011).2 As a common ethical quality, it would not be conceivable without the objectivity and reason of the law, formalized in a constitution. Reason is one of Aristotle’s f ive speculations of governmental issues, a point whereupon he and Plato agreed. â€Å"Aristotle concurs with Plato’s decree that, at whatever point a framework contains a balanced component, it is proper for it to lead over the non-objective Name 3 section, on the grounds that the reasonable component alone

The core marketing concepts and various elements of marketing process Essay

The center promoting ideas and different components of showcasing process received by Apple - Essay Example Apple is one of the best organizations of the present world in the electronic business (O'Grady 2009, p.5). Truth be told, the organization has seen enormous development since 1984 turning into an easily recognized name. All these are credited to the showcasing ideas and procedures it embraced so as to arrive at its focused on clients. Gill Amello, the previous CEO of the organization brought up that Apple’s promoting ideas depend on the shortage and social verification powers (O'Grady 2009, p.5). In such manner, all together for the organization to arrive at its planned clients, it embraced the ‘Golden Circle† advertising methodology, which involved the why, how, and what. The â€Å"why† suggests that everything that Apple do is planned for changing business as usual and suspecting uniquely in contrast to the remainder of the contenders. The â€Å"how† relates to the items fabricated by the organization. In such manner, Apple has been at the bleeding edge in making quality and flawlessly structured items, which are easy to understand to the clients. This has seen the organization outcompete a large number of its adversaries in the business. The â€Å"what† has to do with the PCs, wherein the organization has guaranteed that every one of its PCs are of high caliber and reasonable to its clients as per O'Grady (2009, p.6). Apple has likewise utilized innovation as its primary promoting apparatus focused at arriving at the early adopters who at that point advertises the items to the remainder of the individuals (O'Grady 2009, p.7). This idea is named the Law of Diffusion of Innovation. To accomplish this, Apple has a group of specialists that breaks down the necessities, needs of clients, and receives inventive innovation as per their requirements. This has been seen in the mainstream iPhone and iPads, which have in fact changed the world. With these advances, Apple has made it understood to its clients that no other conten der can coordinate it regarding quality and incentive for cash (O'Grady 2009, p.7). Be that as it may, when the items have arrived at the early adopters, these clients wrap up by spreading the uplifting news about Apple’s items to the remainder of the world. Source: O'Grady, J.D. (2009), Apple Inc. West Port, CT: ABC-CLIO. Thirdly, Apple accepts that the way to progress lies on being unique in relation to different players in the market while simultaneously downplaying the requirements and needs of clients. Apple is one of the organizations that have confronted numerous difficulties over the previous decade as was seen in the disappointment of Macs to get in an industry overwhelmed by PC. The disappointment was ascribed to the way that the architects and engineers of Macs expected that they knew the requirements of clients, which was not the situation. Apple changed the circumstance towards the finish of 1990s with the presentation of iMac, which came in a few excellent hues. This resounded well with the requirements of clients, along these lines seeing its deals go up. Moreover, iMacs was additionally generally welcomed by clients in light of the fact that getting into the web with it was very simple and quicker instead of the Mac. This is on the grounds that iMac just needs a module to the line of the telephone, an element, which enticed web clients (O'Grady 2009, p.9). Apple likewise considered taking advantage of another market by presenting new creations that are increasingly productive and savvy to clients. It is noticed that when Macintosh was presenting the iPod in the market, there was at that point the mp3 player. This gave iPod a ton of rivalry for clients. Subsequently,

Religion Of Christianity, Judaism, And The Existence Of...

Monotheist A monotheist is one that believes that there is only one God. Monotheists usually share the religion of Christianity, Judaism, or Islam. I happen to share the religion of Christianity and believe that there is only one God. I’m going to prove that no other Gods exist except for one. For the atheist and the polytheist, I will show you why your belief is false, and why you should change your belief to a monotheistic belief. First, I want to start with the three reasons why I believe that there is only one God. My first reasons I believe that there is only one god is because of DNA and the earths equilibrium. Next, I believe that paranormal activity exists, and lastly the existence of the bible. DNA is a complex genetic code that defines every aspect of a living thing that exist on this earth. Every human being and every living animal require a genetic code that stays true to that specific species. For example, there are about 7.5billion humans that exists on this planet alone. Of those 7.5billion people each and every one of them has a different genetic makeup that defines everyone in their own different way. The pure existence of DNA requires a creator, an intelligent thinker. To be an atheist, you have to believe that all living things just appeared, or an asteroid crashed into the earth and was intelligent enough to create a living organism. Only someone who knew what they were doing could have created something so complex and intricate. Also to believe thatShow MoreRelatedChristianity, Hinduism, And Islam1054 Words   |  5 PagesEvery religion has its own goal, and their own believes, however there are also many similarities in their believes. Although the followers of Judaism, Christianity, and Islam may see things differently, they basically hold the same values and codes. To Islam, the Prophet Mohammad’s teaching is a â€Å"complete and final revelation†. On the other hand, according to the bible, Christianity believes that Jesus Ch rist is the true lord and savior will grant you the access to heaven in the afterlife. JudaismRead MoreComparison Between Judaism And Christianity1711 Words   |  7 PagesJewish Faith and Practice Comparison of Judaism and Christianity Judaism and Christianity may be completely different religions, but they along with many differences there are many similarities between the religions. Religions may vary from culture to culture, but mostly all are based on the same principle; that there is something greater than us that we all should believe in. Being that this is such a widespread belief, you would think that all religions would have some kind of common groundRead MoreThe Three Major Religions Essay1429 Words   |  6 PagesThe Major Religions Judaism, Christianity and Islamic Humanities 101 August 28, 2010 Strayer University The major religions in the world are Judaism, Christianity, and Islam. Judaism, Christianity, and Islam are monotheistic religions, namely they believe that there is only one God. All three religions believe that this God is the origin and source of all that exists. God cares about the entire creation and desires the well-being of all. God is just and has provided basicRead MoreSimilarities Between Christianity And Islam1332 Words   |  6 PagesEvery religion has its own goal, and their own path and belief to reach their goals. However, there are many similarities in beliefs. Although the followers of Judaism, Christianity, and Islam may see things differently, they all fundamentally hold the same values and codes. To Islam, the Prophet Mohammad’s teaching is a complete and final revelation. On the other hand, according to the bible, Christianity believes that Jesus Christ is the true lord and savior that will grant you the access to heavenRead MoreChristianity And Judaism : Christianity Vs. Judaism Essay1706 Words   |  7 PagesChristianity vs. Judaism â€Å"If you take away the Jewish contribution to Christianity, there would be no Christianity. Judaism does not need Christianity to explain its existence; Christianity, however, cannot explain its existence without Judaism.† – John Hagee This quote synthesizes that Judaism was a foundation of Christianity. This is the fundamental reason they are the same; however, there are numerous reasons Judaism and Christianity are different. Comparing how these two religions justify theRead MoreChristian, Islam, and Judaism1397 Words   |  6 Pages2133 – W03 April 19, 2008 Christianity, Judaism, and Islam Every religion has its own goal, and their own path and believe to reach their goals, however there are also many similarities in believes. Although the followers of Judaism, Christianity, and Islam may see things differently, they all fundamentally hold the same values and codes. To Islam, the Prophet Mohammad’s teaching is a complete and final revelation. On the other hand, according to the bible, Christianity believes that Jesus ChristRead MoreIn Judaism, GodS Word Is Found In The Hebrew Bible (Or1524 Words   |  7 PagesIn Judaism, God s word is found in the Hebrew Bible (or Old Testament), written entirely in Hebrew, except for a few chapters or verses that are in Aramaic, the Semitic language related to Hebrew. This is the most transled and most read worldwide book. The Bible is divided into: Torah (the five books of Moses), Nevi’im (Prophets) and Ketuvim (writings, Psalms). In rabbinic literature the word Torah it is common to refer to the entire Bible. The sacred book of Judaism is the Torah, which consistsRead MoreJudaism, Christianity, And Islam1052 Words   |  5 PagesAubrey Fletcher 3/9/15 Humanities Professor Michaud 417868 Judaism, Christianity, and Islam There are roughly 4,200 different religions in the world today, among them the largest are Judaism, Christianity, and Islam. These three religions are more similar then one would think. Christianity is the largest religion in the world with 2 billion followers and are called Christians. Islam is the second largest religion in the world with 1.3 billion followers. They are called Muslims, which means â€Å"oneRead MoreEssay about Atheism1742 Words   |  7 Pagesraging, three headed beast-like god, one only needs to look at the caliber of people who say they serve him. They are always of two classes: fools and hypocrites†(Jefferson). Atheism is the belief that God does not exist and Judaism believes in only a unitary God and Christianity believes in the Trinity of God. This natural progression might be thought of as the stair steps to truth, but whose truth is the real question we need to answer, and I can assure you that it cannot be answered in a mere 8Read MoreConflict Be tween Islam And Christianity945 Words   |  4 Pagessometimes, or a sign of prejudice. When it comes to religions, the situation escalates to be a real serious issue. Islam, and since its existence, has faced many struggles with many people who think of it as an outrageous religion that pushes people to kill, treat unfairly, and think criminally. However, Islam by name is a message of peace. The word Islam was taken from the word Salam, which simply means peace in Arabic. Additionally, the ideal of this religion is to worship one god –Allah– and believe that

How to Study Phrasal Verbs - Strategy Verb Examples

Learning phrasal verbs is one of the most challenging tasks for English learners. Teachers can use this introducing phrasal verbs lesson plan to help students become more familiar with phrasal verbs and start building phrasal verb vocabulary. This phrasal verbs reference list will also get you started with short definitions of approximately 100 of the most common phrasal verbs. Finally, there are a wide variety of phrasal verb resources on the site to help you learn new phrasal verbs. Phrasal verbs quickly become confusing for a few reasons: One main verb many prepositions - Just think of the verb to get, heres a short list: get into, get through, get to, get into, get by, etc.One phrasal verb, different meanings - Consider the phrasal verb pick up: pick up learn, pick up physically fetch, pick up purchase, etc.One phrasal verb, literal, figurative and idiomatic meanings - How about the verb put up: put up / literal physically place on a shelf, put up / figurative provide a place to sleep, put up / idiomatic deal with a situationSeparable or inseparable? - Look after - inseparable / look over - separable. Its very difficult to learn which phrasal verbs separate and which dont! Lets start with the introductory list of problem areas for phrasal verbs from above. For each phrasal verb you learn. Ask yourself these four questions: Which other phrasal verbs do I know that begin with this main verb?What is the literal meaning of this phrasal verb, the figurative meaning, and the idiomatic meaning? - Not all phrasal verbs have multiple meanings, but many do!Is this phrasal verb separable or inseparable?Can I write (or speak) a few example sentences with this phrasal verb? Heres a look at 5 common phrasal verbs. Its a good list to start with, and it will help you learn to consider these various factors when learning phrasal verbs. Ill provide answers on each of the questions (in a shortened form). When you are done, use the example form to study on your own. You can either copy the form onto a piece of paper, or copy and paste into a new document. Perhaps you can even save the document with multiple blank entries so you can continue to use this method to learn phrasal verbs. Make your own phrasal verb dictionary! Note: Not all phrasal verbs with other prepositions are listed for each main verb. That would be impossible! Try to think of as many phrasal verbs with other prepositions as you can for each of your own entries. Phrasal Verb: Get Into Other phrasal verbs with this verb?get to, get by, get through, get over, get at, get away withLiteral, figurative, idiomatic meaning?Literal: to open a box, drawer or other containerFigurative: to discuss somethingIdiomatic: to enjoySeparable or Inseparable?InseparableExample sentences:I used a key to get into the house.Lets get into the reasons why were going to win this case.He really got into the concert! Phrasal Verb: Look Forward To Other phrasal verbs with this verb?look away, look through, look to, look at, look overLiteral, figurative, idiomatic meaning?Literal: To look at something in the front (not used often)Figurative: To eagerly anticipateSeparable or Inseparable?InseparableExample sentences:I look forward to seeing you soon.Susan looks forward to her vacation in July. Phrasal Verb: Put Off Other phrasal verbs with this verb?put on, put over, put up, put through, put awayLiteral, figurative, idiomatic meaning?Figurative: to postpone somethingIdiomatic: to make someone not likeSeparable or Inseparable?SeparableExample sentences:Lets put the meeting off until next week.Her attitude put me off. Phrasal Verb: Make Out Other phrasal verbs with this verb?make to, make through, make up, make offLiteral, figurative, idiomatic meaning?Figurative: to see in the distanceIdiomatic: to kiss a lotSeparable or Inseparable?Figurative: Separable Idiomatic: Inseparable (does not take an object)Example sentences:Can you make the island out in the distance?They made out for thirty minutes. It was disgusting! Phrasal Verb: Take Off Other phrasal verbs with this verb?take up, take over, take to, take inLiteral, figurative, idiomatic meaning?Literal: to disrobe - take clothing off your bodyFigurative: to be successfulIdiomatic: to not go to work, take leisure timeSeparable or Inseparable?Separable (Figurative: Inseparable)Example sentences:I took my coat off and entered the room.The new products took off. We sold more than 300,000 in just one month!I need to take some time off work. Continue to the next page for a blank worksheet that you can copy and use for your own phrasal verb study. Feel free to print as many copy as you need! Phrasal Verb: _____ Other phrasal verbs with this verb?Literal, figurative, idiomatic meaning?Literal:Figurative:Idiomatic:Separable or Inseparable?Example sentences: Phrasal Verb: _____ Other phrasal verbs with this verb?Literal, figurative, idiomatic meaning?Literal:Figurative:Idiomatic:Separable or Inseparable?Example sentences: Phrasal Verb: _____ Other phrasal verbs with this verb?Literal, figurative, idiomatic meaning?Literal:Figurative:Idiomatic:Separable or Inseparable?Example sentences: Phrasal Verb: _____ Other phrasal verbs with this verb?Literal, figurative, idiomatic meaning?Literal:Figurative:Idiomatic:Separable or Inseparable?Example sentences: Phrasal Verb: _____ Other phrasal verbs with this verb?Literal, figurative, idiomatic meaning?Literal:Figurative:Idiomatic:Separable or Inseparable?Example sentences:

A Brief Note On Cyberbullying And Other Types Of...

Before one can understand cyberbullying, he or she must first know the signs and characteristics of traditional bullying. According to Nansel (2001) and Olweus (1993), bullying is characterized by intentional behavior that is meant to cause pain, both physical and emotional, to another person due to an imbalance of social or physical power. There are two forms of traditional bullying: direct and indirect. Direct bullying is characterized by physical attacks, such as hitting and kicking; it is also characterized by non-physical attacks, such as teasing. The characteristics of indirect bullying are less obvious but much more common among adolescents. Indirect bullying often involves spreading of rumors, friendship manipulation, and pretending a person does not exist. Cyberbullying has extremely similar characteristics to indirect bullying. It is often characterized by rumor-spreading and shunning, but it has unique characteristics as well. The different types of cyberbullying in clude flaming, harassment, impersonation, trickery, denigration, ostracism, happy slapping, and cyberstalking. Flaming is an online war between two or more people. It is characterized by the sending of angry or rude comments to a person who backlashes and returns the favor. This happens repeatedly and both the bully, and the bullied are negatively affected. In denigration, a cyberbully will post untrue information on a public website or social networking site. The information posted may beShow MoreRelatedHello4579 Words   |  19 PagesBullying Student’s Name Here XXXX University Introduction There are so many incidents on television where teenagers are being bullied via Facebook and other online sources. Almost every adolescent has access to the internet nowadays and most of them have a mobile phone. Therefor it is not surprising, that  cyberbullying or  bullying  through these new communication technologies is increasing. In order to put cyberbullies to a stop it is necessary to know, who these teenagers are, what they doRead MoreSocial Legal and Economic Impact of Ebusiness in Ireland13799 Words   |  56 PagesBenefits 17 Social Impact of eBusiness – Negatives 18 Internet Piracy 18 Internet and the Elderly 18 Cyberbullying 19 Gambling and Adult Sites 19 Shops are Closing and Staff are being made redundant 20 Introduction – Legal Impact 21 Legal Impact of eBusiness – Positives 21 Online Payment Processing 21 Legal Impact of e-business – Negatives 23 Online Piracy of Copyrighted Material 23 Types of Piracy 23 Cases which hit the Headlines 23 Legislation to Combat Piracy 24 Proposed Irish LeglislationRead MoreWireless Technology Essay16392 Words   |  66 PagesAnnabelle Franklin DeVry University Tech, Society and Culture LAS432 Professor Laurence Hornibrook Table of Contents Introduction to Wireless Technology 4 Overview of Wireless Technology 5 Science that Drove Wireless Development 6 Signal Types 10 Wireless Network Infrastructure 12 History of Wireless Technology 15 Social Factors that Drove Wireless Technology 19 Wireless Technology Timeline 24 Political Effects on Development 28 Legal Issues Related to Wireless Technology 30 Read MoreSocial Networking Sites-Boon/Bane15517 Words   |  63 Pagesmudslinging competition and a crash course in the choicest Hindi expletives. Social networking sites Orkut and Facebook have become a fertile ground for scores of groups based on ethnicity and caste. Key in the word caste into either site, or indeed others, and up pops a cascading list of virtual caste colonies, some of which aim to unite members and some which spew venom. Orkut has thousands of these communities — for instance, Brahmins Culture and Tradition , I Hate Intercaste Marriage and The

Advantages of Social Media over Business-Free-Samples for Students

Question: Write a Reflection on advantages and disadvantages of social media over business. Answer: It has been observed that social media plays crucial role in the success of business. While comparing the traditional approaches for increasing the efficiency of the organization with social media networks, I have learnt that social media networks have the capability to uplift the customer base and it also leads to increase in the opportunities to attain the sustainable growth in the dynamic business environment. These platforms are used for the purpose of promotion and marketing. These are also effective in terms of attaining competitive advantage. Unique roles of social media and its related networks are effective communication, effective decision making process and it covers a large area of the target market in terms of promotion and advertisement techniques. Major focus of this reflection will be based over the limitations and benefits of social media network in business context (Eriksson Kovalainen, 2015). I have realised that social media has been considered as an effective tool for communicating amongst the subordinates and with the other stakeholders. With the help of social media platforms, organization could easily spread information and awareness amongst the target audience in relation to their products and services. After analysing the previous tasks, I realised that social media is a useful element for business entities and at the same time, it also leads to certain losses or disadvantages. Activities like market research, analysing customer insights, building interaction amongst team members, building team coordination and determining the demands of customers could be done in an effective manner through which organization could be able to attain its goals adequately. Apart from these advantages, application of social media leads to sundry disadvantages such as it affects the decision making process of the organization and according to the analysis conducted, it has been observ ed that social media and its related platforms leads to cyber-attacks, hacking, negative feedbacks and reviews from customers, etc. (Bharati, Zhang Chaudhury, 2015). I have learnt that social media and its related platforms could be utilised in various manners. These are mainly accessed through internet and are capable enough to transfer information from organization to the customers easily and effectively (Bryman Bell, 2015). I have observed that business corporations are using social media networks with the motive of uplifting the demand of organizational products and services in the target market (Bryman, 2015). Apart from this, these networks are also used for attracting the target audience towards the organization and its products. While experiencing the process of social media, I personally found it bit complicated as it has two sides i.e. positive and negative. Positive side of the social media is quite beneficial while the other side of the process leads to sundry disadvantages. Thus, while adopting social media networks into business, it is necessary to evaluate all its factors so that expected outcomes could be gained. With the help of social media platforms, organization could adopt effective communication systems which plays crucial role in order to increase the efficiency of the organization. Communication system will allows all stakeholders of the company to share their views, opinions and feedbacks to the company regarding their services, products, etc. Stakeholders views and opinions will help the organization to develop their strategies on the basis of those feedbacks and views which will direct the company towards sustainable growth and development. Social media platforms have generated big opportu nities for business entities as expansion of the organization in the overseas market has become quite easy (Jones, Borgman Ulusoy, 2015). For trading in the overseas market without establishing the separate outlet in the target market, organization could use social media platforms. It has been observed that social media has developed an important position in the modern corporations business model. In the previous assessments, impact of social media has been analysed on Manhattan Mocha which is a small caf situated in Manhattan, New York. Since, its opening in 2015, company has set up 15 stores across the United States. This has majorly been done with the help of social media platforms. Organization has utilised this platform in an appropriate manner in order to gain competitive advantage as well as to expand the business. With the objective of increasing the presence of caf in other parts of United States and in the overseas markets, management of the caf adopted various trending and effective social media platforms so as to increase their efficiency. Along with these advantages, social media networks also lead to huge risks. Hacking, cyber-attacks, leakage of companys secret information and negative reviews obtained from customers over social media platforms, etc. All these factors could affect the organizational performance in negative manner, thus, it is required to adopt certain strategies which could help the corporations to execute their functionalities in appropriate manner. I have learnt that social media is responsible for the success of the business entities whereas it is equally responsible for the failure as well. This is because after a certain point of time, it is necessary for an organization to expand its business in the further domestic and international markets which could generate positive outcomes. In my opinion, management need to impose certain restrictions over usage of social media platforms in order to increase the efficiency of the organization as well as for gaining the desired outcomes. I have learnt that this will help the organization to improve its communication procedure and it will also help the organization to attain its desired goals and the objectives along with increasing the market share and customer base in the overseas market (He, et. al., 2015). Social medias growth could be measured with the help of analysing the marketing strategies adopted by the organizations. I have realised that most of the companies have adopted social media as their primary marketing tool for attaining the desired outcomes along with setting up an effective position in the target market. Market of social media is increasing continuously and the major rise in the social media platforms was noticed from the launching of smartphones. From then, smartphones demand is increasing rapidly and according to a research conducted in 2017, it was observed that approximately 2.14 billion smartphones are available in the market and it has also been observed that most of applications installed in the smartphones are related with social media. With the help of social media platforms, users could easily communicate with each other (Khatri, et. al., 2015). References Bharati, P., Zhang, W. and Chaudhury, A., 2015. Better knowledge with social media? Exploring the roles of social capital and organizational knowledge management.Journal of Knowledge Management,19(3), pp.456-475. Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Bryman, A., 2015.Social research methods. Oxford university press. Eriksson, P. and Kovalainen, A., 2015.Qualitative methods in business research: A practical guide to social research. Sage. He, W., Wu, H., Yan, G., Akula, V. and Shen, J., 2015. A novel social media competitive analytics framework with sentiment benchmarks.Information Management,52(7), pp.801-812. Jones, N., Borgman, R. and Ulusoy, E., 2015. Impact of social media on small businesses.Journal of Small Business and Enterprise Development,22(4), pp.611-632. Khatri, C., Chapman, S.J., Glasbey, J., Kelly, M., Nepogodiev, D., Bhangu, A., Fitzgerald, J.E. and STARSurg Committee, 2015. Social media and internet driven study recruitment: evaluating a new model for promoting collaborator engagement and participation.PloS one,10(3), p.e0118899